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ClickFunnels offers a variety of plans designed to support businesses at different stages of growth. The Scale Plan is a popular mid-tier option that provides marketers with enhanced features and higher limits compared to the basic plan, helping businesses expand their reach and automate their marketing more effectively.

This article outlines the key details of the Scale Plan, including pricing, features, and the types of users it’s best suited for.

What Is the ClickFunnels Scale Plan?

The Scale Plan is designed for growing businesses and marketing teams that need more resources than the entry-level Launch Plan. It offers increased contact and email limits, more team members, and additional tools to build and manage funnels at scale.

This plan balances advanced marketing automation and collaboration features with a price point that remains accessible to most small and medium-sized businesses.

Pricing Overview

As of 2025, the Scale Plan is priced at $197 per month when billed monthly. There is also an option for annual billing, which costs $1,970 per year. This breaks down to roughly $164 per month, providing savings over the monthly plan.

Features Included in the Scale Plan

Unlimited funnels and pages (currently available for a limited time) Up to 5 workspaces to manage different projects or client accounts Support for up to 5 team members to collaborate on your funnels Contact limit of 75,000 contacts Ability to send up to 300,000 marketing emails per month Hosting for up to 6 online courses or community sites Unlimited custom domains and visitors Priority support, including access to training and group onboarding AI marketing tools with a 2 million-word generation allowance Conversion-boosting features such as countdown timers and urgency funnels Advanced automation and CRM tools No access to the Affiliate Center (Backpack) — this feature is reserved for the Optimize Plan and above

How Does the Scale Plan Compare?

The Scale Plan offers more capacity and features than the Launch Plan but is less comprehensive than the Optimize Plan. It provides a good balance for businesses that have outgrown basic limits but don’t yet require the highest tier’s extended team and contact capabilities.

Who Should Consider the Scale Plan?

The Scale Plan is ideal for:

Small to medium-sized businesses expanding their marketing efforts Marketing teams requiring collaboration but with moderate team size needs Coaches, consultants, and content creators scaling their audience Businesses growing their email lists and marketing automation Entrepreneurs looking for advanced funnel features with priority support

If your business needs higher email limits, more team members, and better support than the Launch Plan offers, the Scale Plan is a strong choice.

Final Thoughts

The ClickFunnels Scale Plan is a reliable solution for growing businesses that want to scale marketing automation and funnel building without jumping to the highest-priced options. It offers valuable features that help increase conversions, streamline team collaboration, and expand your customer base.

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