The cost of ClickFunnels is tiered to support businesses at different stages—from solo entrepreneurs launching their first funnel to agencies managing complex campaigns. Pricing is offered with both monthly and annual billing options, the latter providing significant discounts.

1. Launch Plan – Entry-Level Access

Monthly billing: $97/month Annual billing: $81/month (billed at $970/year) This plan includes unlimited funnels and visitors, one workspace, two team members, up to 10,000 contacts, and 50,000 emails per month. It also provides three courses, five custom domains, group onboarding, standard support, and AI tools capped at 1 million words  .

2. Scale Plan – Growth-Focused Features

Monthly billing: $197/month Annual billing: $164/month (billed at $1,970/year) Designed for growing businesses, this tier adds five workspaces and team members, raises contact limits to 75,000 and email volume to 300,000 per month. Additional perks include unlimited domains, priority and live chat support, custom code editor, API/webhook access, and twice the AI content capacity (2 million words)  .

3. Optimize Plan – Advanced Marketing Capabilities

Monthly billing: $297/month Annual billing: $248/month (billed at $2,970/year) This plan suits high-performing marketers. It supports ten workspaces and team members, up to 150,000 contacts and 750,000 emails monthly, ten courses, plus conversion boosters, countdown funnels, affiliate center, and 5 million words of AI content  .

4. Dominate Plan – Enterprise-Level Control

Annual-only billing: $5,997/year (equivalent to approx. $499/month) Tailored for agencies and enterprises, it includes twenty workspaces and team members, up to 400,000 contacts and 1.2 million emails per month, twenty courses, VIP support, three hours of private onboarding, and 10 million AI-generated words  .

Annual vs. Monthly Pricing

Opting for annual billing saves approximately 17% on the Launch, Scale, and Optimize plans. The Dominate tier is available only under annual billing  .

What Is Included in Every Plan

All tiers include unlimited funnels, pages, and traffic. Storage and hosting for courses, membership sites, and eCommerce products are built-in. Each plan offers progressively higher limits on workspaces, team members, emails, contacts, and AI-generated content. Premium tiers also feature API/webhook access, code editing capabilities, affiliate center, and advanced marketing tools like conversion boosters and countdown funnels  .

Additional Cost Considerations

There are no setup fees, and no commissions are taken on sales. A 14-day free trial plus a 30-day money‑back guarantee ensures up to 44 days risk-free  . Custom domains are included, while email service and payment processing may incur additional fees depending on usage and integrations.

Is ClickFunnels Worth the Investment?

Launch suits businesses seeking an all-in-one funnel, email, and course platform. Scale offers enhanced automation, team collaboration, and integration options. Optimize adds advanced marketing tools ideal for scaling multi-offer campaigns. Dominate targets agencies or enterprises needing maximum capacity and support.

For entrepreneurs and small businesses, the Launch plan delivers strong value without unnecessary extras. Larger businesses or agencies may find ROI justification in higher plans, especially when leveraging automation, multi-workspace management, and dedicated support.