Overview: Understanding ClickFunnels Costs
For anyone wondering how much ClickFunnels costs, it’s important to know there are two main versions with tiered pricing: ClickFunnels Classic and the newer ClickFunnels 2.0. Both operate on a monthly or annual billing cycle and include a 14-day free trial. Detailed pricing is outlined below.
ClickFunnels 2.0 Pricing Breakdown
The current ClickFunnels 2.0 plans, as listed on the official support site, include four tiers:
| Plan | Monthly Price / Annual Equivalent | Features Included |
|---|---|---|
| Launch | $97/mo or $81/mo (if billed annually) | Unlimited funnels, 1 workspace, 10K contacts, 50K emails/month, 5 courses, 5 domains, AI 1M words clickfunnels.com+8clickfunnels.com+8ClickFunnels Help Center+8 |
| Scale | $197/mo or $164/mo (annual) | Plus 5 workspaces, 75K contacts, 300K emails, 6 courses, unlimited domains, API, priority support, AI 2M words |
| Optimize | $297/mo or $248/mo (annual) | Plus 10 workspaces, 150K contacts, 750K emails, 10 courses, affiliate center, AI 5M words |
| Dominate | $5,997/year (annual only) | All features, 20 workspaces, 400K contacts, 1.2M emails, 20 courses, AI 10M words, VIP support |
This updated structure reduces confusion, offers clear annual savings, and aligns with continued feature advances.
ClickFunnels Classic Pricing
A previous version called ClickFunnels Classic remains available with similar tiered pricing, but very few new features are being added. Most development now focuses on 2.0. The same tiers (Launch, Scale, Optimize, Dominate) with similar pricing and allowances apply supplygem.comclickfunnels.com+1ClickFunnels Help Center+1.
Money-Back Guarantee and Free Trial
All ClickFunnels plans come with a 14-day free trial and a 30-day money-back guarantee, allowing up to 44 days of risk-free exploration clickfunnels.com+3ClickFunnels Help Center+3MARKINBLOG+3. This provides ample time to test features and evaluate ROI.
Choosing the Right Plan
- Launch (~$81/mo annually): Best for solo entrepreneurs or small teams starting with funnels.
- Scale (~$164/mo annually): Ideal for growing businesses requiring multiple workspaces and integration tools.
- Optimize (~$248/mo annually): Suited for established marketers needing affiliate management and advanced workflows.
- Dominate ($5,997/yr): Tailored for agencies or large enterprises needing VIP-level features and support.
Final Take
Pricing for ClickFunnels has been simplified and clarified in 2025, with focused tiers and annual discounts. New users can test the platform with zero risk and scale as needed, selecting the plan that aligns with funnel volume and feature requirements.
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